Survival vs. Success
Inseparable; survival and success are two different things, on the long run. In fact, merely surviving may very well be the path to extinction for small and medium size companies operating domestically in a new emerging free market economy like Jordan for example.
However, Strategizing for long term success can be the lifeline of your business.
In emergent free market economies, the survival syndrome becomes an epidemic among local businesses, as they try to compete with global and foreign companies expanding into their local spheres, acquiring competitors through take downs, partnerships and mergers, and in many other cases, simply driving them out of the market.